Have you ever seen a photo move? Artists develop amazing cinemagraphs that take 'stills' to the next level
It is, in their own words, ‘something more than a photo but less than a video’.
Two artists have created a new way to to record your special moments - pictures with movement.
The ‘cinemagraphs’ look like still photos but actually feature a subtle area of movement designed to grab your eye and keep you looking. The effect is slightly eerie - but utterly captivating.
Hair-raising: Cinemagraphs may look like stills, but they feature a subtle area of movement designed to grab your eye. These animated photos are the work of Jamie Beck (pictured) and her fellow artist Kevin Burg
Turning a page: The cinemagraphs work by using GIFs, a type of picture format similar to a JPEG which has been around since the invention of home computers but has come into its own with broadband internet
In one shot of a crowded square, bodies are frozen in time, but one man quietly turns the pages of his newspaper.
Another photo of a restaurant terrace is brought to life by the reflection of a taxi going past in the window.
And a picture of photographer Jamie Beck, one of the two behind the project, leaps off the screen when her hair starts to blow in a breeze.
Miss Beck has worked with motion graphics artist Kevin Burg to make the cinemagraphs by using GIFs, a type of picture format similar to a JPEG which has been around since the invention of home computers.
Only now with broadband internet are they bringing it to life with a startling effect.
‘Our cinemagraphs are a way of adding motion to a still image,’ Miss Beck said.
Not as simple as they look: The more complex animated photos take the artists an entire day to pull together
In most cases she shoots the photos and Mr Burg adds on motion-graphics over several hours of painstaking editing.
The more complex ones take an entire day to pull together.
New York-based Miss Beck told The Atlantic magazine: ‘There's something magical about a still photograph - a captured moment in time - that can simultaneously exist outside the fraction of a second the shutter captures.
‘We feel there are many exciting applications for this type of moving image.
‘There's movement in everything and by capturing that plus the great things about a still photograph you get to experience what a video has to offer without the time commitment a video requires.’
She added that sharing websites such as Tumblr have been essential for helping them publish their work and getting them an audience.
Eerie effect: Cinemagraphs are calming to watch as only one area moves - and they are silent